“I realize the concept has a nostalgic appeal for adults,” says Claffey, “But I have four kids. Yet what one might assume would be the biggest barrier-paranoid parents’ organizations-has been significantly less daunting than might be expected. But the concept never left his mind and in 2011, with a modicum of business success under his belt, Claffey revisited the notion as a side gig, taking a home equity loan and beginning to experiment.” The eventual results proved a rousing success: Introduced in 2014, the trendsetting Claffey’s Frozen Cocktails ( cocktail not being a legal term, they are actually made from a wine base) now sell over 300,000 cases a year at retailers in 42 states and online.Īs Claffey and the entrepreneurs behind several later entries to the alcopop category discovered, this is a market segment that poses several significant challenges, chief among them formulation and packaging. Claffey the college student became Claffey the mortgage broker and family man in Collegeville, Pennsylvania. Wouldn’t it be great to combine the two?”Īlas, the full-brainer called Life intervened. Like the old Reese’s ‘you’ve got your peanut butter in my chocolate’ thing. (The word Popsicle® is the trademarked intellectual property of the Unilever company and thus-except in quotations- this essay’s Voldemort).“We were drinking, we were eating freeze pops,” Claffey recalls. Back in the Cosmopolitan era, Chris Claffey was hanging out with college friends at the Jersey Shore when he first started thinking about alcoholic ice pops.
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